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Action 24/7 plans to make its debut as the only locally-owned and operated sportsbook in Tennessee, and will initially compete against three international operating publicly-traded companies.
ACTION 247: Last Applicant/Owner: Tennessee Action 24/7, LLC Tennessee United States: Serial Number: 88587763: Filing Date: August 21, 2019: Status: Abandoned-Failure To Respond Or Late Response: Status Date: January 12, 2021. Oct 06, 2020 Tennessee Action 24/7 has already had some viewing events at bars and restaurants around Tennessee, and the site is active for free-to-play games. Patrons can also sign up for updates on the status of the gambling site. Tennessee Action 24/7 is a local sportsbook, only available in Tennessee. While the sportsbook does not offer as many promotions, features, or bets as competitors, customers can count on someone from Tennessee to answer their customer support calls. On Monday, committee members conditionally approved the Tennessee branch of Action 24/7. There are no restrictions on the number of licenses that may be issued for interactive sports gaming.
“We believe we have a home-field advantage that will be hard for competitors to match. Our investors and our employees are from communities across the state,” said Action 24/7 President Tina Hodges.
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“We will be involved and active corporate citizens in the communities we serve. When the time is right, we will have local events for our Tennessee players.”
Hodges said they won’t compete with other organizations in Tennessee — instead they will dominate the market.
“That is what we intend to do with Action 24/7, a sportsbook BY Tennesseans FOR Tennesseans,” Hodges said in an emailed statement.
Tennessee, Hodges said, is unique in the United States in that it has online betting only.
“There will be no in-person casinos or betting parlors in Tennessee. They do it from a telephone or a computer,” Hodges said.
Sports betting just became legal in Tennessee more than a year ago. The licensing authority is under the Tennessee Education Lottery.
Action 24/7 is headquartered in Nashville.
“My company, Tennessee Action 24/7, is the only Tennessee owned and operated company that will be licensed here — or at least has made an application as of now,” Hodges said.
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Action 24/7 currently has 10 employees, but company officials hope to grow that number to 50 by the end of the first year, Hodges said.
“Coronavirus aside, we are hoping to have lots of player activities across the state, so when we are able to resume in-person activities it’s going to be very exciting for us to have tailgates and player activities all across the state,” Hodges said.
“I think that is something that will be unique and fun for our players to do. Of course, it is delayed a little bit, as are the start of sports. So, as soon as we are able to have those in-person events, we really look forward to meeting those people face-to-face all across the state.”
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For the past 20 years, Hodges said she has run another company, which has grown from a start up with three employees to one of Tennessee’s fastest growing businesses, Advance Financial.
“We’ve been recognized for our customer service, our world class employee experience and our rapid and consistent growth. Click here to review our awards,” Hodges said in her emailed statement.
“I intend to run Action 24/7 the same way. Our customers will rave about our service, our employees will recommend us to their friends and family and our communities will speak highly of us as good corporate citizens.”
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Chris Butler is an investigative journalist at The Tennessee Star. Follow Chris on Facebook. Email tips to [email protected]